Meet Our Team

Peter Seldon


Married with three grown up children, and living in Kent, Peter Seldon is a serial entrepreneur and multiple company chairman and director who holds shareholdings in several high tech businesses.

Peter has a long track record of starting and successfully exiting a number of software companies via IP acquired by Microsoft Inc., NASDAQ  IPO’s, and acquisitions by US vendors including EMC Corp, and VMware Inc.

Adam Jones


Adam is a co-founder and Chief Strategy Officer for the OnSerro engaged community build platform at My Planet Life Ltd..  Adam has over seventeen years’ experience in web application design, software development, and management. A passionate musician, artist, and sportsman, Adam’s creativity, flair, enthusiasm and personable approach are at the heart of OnSerro.

Adam spear heads the development, delivery, support and future roadmap.

Manmeet Singh


Chief Technical Officer and software developer for more than 15 years, Manmeet is a University of Delhi alumnus and holds a Masters Degree in computer applications. Manmeet brings a wealth of experience to OnSerro and his software development team.

Dagmar Moreside

Marketing Director

Dagmar has over 15 years of international sales and marketing experience across healthcare, market intelligence and technology. Beginning her career at 3M Canada Company, she held positions both in Canada and the UK.  During her 10 years in the UK, Dagmar has held senior commercial positions at The Economist Intelligence Unit, Kantar, and Euromonitor International helping Enterprise clients in FMCG/CPG, Finance and Retail to understand and optimize growth trends for their markets, products and consumers.

Mark Callen

Commercial Director

Mark has more than 30 years of business experience in enterprise sales leadership and as a sole contributor. With a focus in technology and the mobile telecoms sector, Mark has been involved in developing new geographies and verticals to deliver business growth. Based in the UK, Mark has experience working with global companies both large and small; early stage through to mature businesses. Where there is a need for new and innovative technology to attract and retain valuable business and consumer customers, Mark can help.

Alan Hamilton

Non Executive Chairman

Alan is a CEO with a 30 year track record in the ICT Sector. Based in London UK, he has spent 18 years in Canada, and 20 years in the UK. He has direct experience and a high degree of success in software development, product management, sales and sales management, regional management and executive management of technology firms. He has taken several start-ups and new regional operations from zero or low revenue to significant highly profitable operations and has managed funding from early stage, venture capital and private equity partners through to trade sale.