The best type of insight is information, feedback and opinions straight from your customers. Tap into on-going primary data generated within your community. Leverage a range of reports and analysis to understand the participants you recruit. Test new products, promotions and incentives to gauge outcomes and measure sentiment before costly market launches.
Get answers from the people who know best – your customers
Create surveys and chose to send it to all, a segment of members. Use polls to generate quick responses about ad copy, marketing messages. Living, breathing, tried and tested research and product development you can rely on.
Listen closely and learn
No-one is perfect, so use the data you capture from your community of customers. Quickly analyse and identify trends and themes and you are able to take remedial action and mitigate any reputational or commercial impact.