Marketing takes time and trust, to build this trust marketers need to know it all:
Where to reach customers | How to get customers | Are they meeting customer needs | But more importantly they need to know WHY?
- Why are their customers like that? Are they the kind of customers they want?
- Why are they buying? Are they going to re-purchase?
- Why are they paying? Are they happy with the pricing points?
Influencer marketing and community
Connect customers and fans to rally around a cause, purpose or passion. Social media integration allows you to search through the database of hashtags on Twitter and bring in key influencers into niche communities. Allow followers to connect to your organisation with purpose.